Corpay, a global corporate payments company, has created a brand-new role of vice president marketing for UK fleet to accelerate growth across its UK fleet and payments brands.
Matt Hanks, vice president marketing for UK fleet at Corpay
Matt Hanks joins the business in the new position and will work across brands including Allstar, Keyfuels and The Fuelcard Company (TFC) as well as the Corpay Complete solution.
Hanks brings more than 20 years of senior marketing experience in financial services and mobility, with a track record in building digital-first solutions that connect brands with customers. That experience will be pivotal as Corpay continues to expand solutions such as Corpay Complete; an all-in-one spend management platform designed to give businesses greater visibility, efficiency and control over their payments.
His background includes senior global marketing leadership roles at Basware, where he led demand generation across Europe, North America and APAC, and served twice as acting general manager for the UK business.
Hanks has also worked as a strategic B2B marketing consultant and, earlier in his career, built award-winning programmes for major enterprise brands including HP, Salesforce and O2 at The Marketing Practice.
His background in combining data, SaaS solutions and customer-focused marketing gives him a strong platform to champion Corpay Complete in the UK.
Corpay said the new leadership role signals a stronger focus on marketing within its UK operations, ensuring that brand, customer engagement and market growth are at the centre of the company’s strategy.
Paul Holland, managing director of UK/ANZ fleet, said: “The UK is one of Corpay’s most important markets. By appointing Matt, we are reinforcing our commitment to our UK brands and our Corpay Complete solution, and ensuring these brands stay closely connected to the businesses that rely on them every day. His experience in marketing leadership and customer engagement will help us continue to grow and innovate in the UK.”
Matt Hanks added: “There is a huge opportunity to sharpen our focus and build on the incredible talent we already have in the UK team. With trusted names such as Allstar, The Fuelcard Company and Keyfuels, and the innovation of Corpay Complete, we can give businesses more control and clarity over their payments. My goal is to ensure our brands aren’t just recognised but relied upon as leaders in the fleet and mobility sector.”